A chat and social media app? Snapchat is the answer! Designed by Reggie Brown, Bobby Murphy, and Evan Spiegel, the app was first launched in 2011.

One of the main features was photos and messages known as “Snaps.” These can usually be sent but are only available for a short period of time, until they become inaccessible to the recipient.

Snapchat is very popular in the United States, where it originated. Its popularity has especially skyrocketed since the introduction of the Snap Stories feature in 2013.

Shared content will disappear within 24 hours. This feature and the unique approach of messages disappearing automatically, makes it stand out from other similar apps.

Features and Highlights

Snapchat users in 2025 reached more than 850 million active users per month. Meanwhile, daily active users reached more than 453 million.

Because of its focus on young people, the app is predicted to grow in popularity, especially Gen Z, who are recorded to make 4.75 billion Snaps every day and open the app as many as 40 times a day!

What makes Snapchat interesting? Here are some of the features and advantages that users love so much:

1. Snaps Short Message

Snapchat’s core concept from the beginning was about sharing moments with friends whose messages could disappear after a certain time. The Snaps feature encouraged a more spontaneous and personalized form of communication. This concept makes it unique and different from traditional social media platforms, where content can last forever.

2. AR Lenses Features

Snapchat’s AR Lenses feature provides additional effects to its users’ photos and videos in real-time. These lenses are capable of transforming users’ faces, adding 3-dimensional objects to photos and videos, and even creating entirely new virtual experiences. AR Lenses are different from Snapchat’s usual static filters.

There are at least 2 types of AR Lenses presented today. The first is Face Lenses for changing the user’s face, such as adding effects like masks, filters, and 3D characters. Then the second is World Lenses which are used to enhance and interact with the user’s surroundings, such as adding virtual objects to the surroundings.

3. Spotlight Feature

This is a feature within Snapchat that is a dedicated platform for showcasing user-generated content and short videos. Spotlight allows users to earn from creative content.

4. AI Captions feature

Snapchat comes with an AI Captions feature that allows users to use AI to provide captions according to the photos and videos to be uploaded. Of course, the results do not need to be posted all, but can be edited as needed.

5. Custom Color and Story

Interestingly, Snapchat allows users to make customizations depending on their tastes and needs. Starting from changing chat colors according to preferences, Story Timestamps, Story View notifications, and also ringtones.

6. Making Your Own Filters

Not only posting with existing filters and AR Lenses, but now Snapchat allows users to create their own filters. Users can create filters and AR Lenses and share them with other users.

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At the beginning of its launch, Snapchat caught the attention of Millennials and is now very popular among Gen Z. The app is expected to remain popular as it focuses on reaching out to the younger generation with its new innovations. Want to try a fun way to communicate? Download the latest version of Snapchat MOD APK now.