According to leading digital marketing expert Neil Patel, Facebook Messenger’s open rate is 88% and its click-through rate is 56%. It can be concluded that Messenger is still very influential for businesses.

Messenger is an online communication tool that allows users to network with other users. The app allows its users to use a chatbot, which is therefore very beneficial for businesses, as it can serve customers and potential customers to connect with businesses more easily.

Features and Highlights

Messenger was first released as a stand-alone mobile app in August 2011. It was originally an extension of Facebook’s chat function, until it was completely separated from Facebook in April 2014. What makes this app interesting? Here are some of Messenger’s features and benefits:

1. Integration with Artificial Intelligence

One of Messenger’s strengths is its increasingly active integration with AI to enhance users’ interactions with Messenger. In 2025, Messenger supports their intelligent chatbot to have more complex conversations, answer questions, and help solve their problems.

Messenger chatbots will learn over time. From previous interactions, the chatbot will also learn, allowing them to provide more personalized answers and recommendations. Good customer service will make them more comfortable and retention is more likely.

2. Improved Voice and Video Calling

Communication technology is constantly improving and Messenger doesn’t want to be left behind. As such, Messenger offers enhanced voice and video calls with high quality and low latency features.

Video calls are supported with Augmented Reality (AR) features, allowing users to add filters and effects in real-time. In addition, collaboration capabilities are further enhanced, such as multiple screens and document files.

3. Business Capability Enhancement

For businesses, Messenger is an important tool to connect with customers, if they have an account on Facebook. Messenger integrates with CRM systems and marketing automation tools, allowing companies to effectively manage customer interactions.

Brands can create personalized marketing campaigns by leveraging chatbots and automated Facebook messages. In addition, Messenger can be used to process orders and provide real-time support. Direct selling via Messenger is even possible!

4. Increased Security and Privacy

Every year, concerns about security and privacy increase. As such, Messenger offers enhanced levels of protection for customers and potential customers in a variety of forms.

Messenger promises more advanced data protection, including full message encryption, as well as better tools for controlling personal information and privacy settings. Messenger users can customize who can see their status, location, and other personal data.

5. New Opportunities for AR and VR

Messenger is actively using AR and Virtual Reality (VR). Therefore, users can exchange AR messages on social media, create virtual spaces to communicate, and share 3D objects. This will open up new opportunities for entertainment, games, and even holding meetings in a VR environment.

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Messenger will continue to grow in 2025 and beyond, as it provides new ways for users to communicate, share content and conduct business. So, go ahead and enjoy the features now by downloading the latest version of Messenger MOD APK.