Instagram is still one of the most popular social media platforms with 1.4 billion active users per month by 2025. Its key demographics include users aged between 18-24 years old and 25-34 years old. Female users between the ages of 18-24 are the largest. What are its strengths and why is Instagram still relevant?

Features and Highlights

Instagram features continue to evolve to make it easier for content creators to create. Enhanced algorithms and the use of AI are increasingly favored by young users. Here are some of the features and advantages of Instagram that are highlighted:

1. Introducing a New App: Edits

In April 2025, Instagram introduced not just a new feature, but a new app! This app is called Edits, an Instagram app. The purpose of Edits is to provide an all in one editing platform specifically for Instagram creators, right from their phones!

The process of getting a video to perfection can be a hassle, as sometimes you have to use multiple apps at once. With Edits, creators can have a dedicated app with reliable editing capabilities, before uploading to Instagram.

2. Blend Feature

Blends are Reels that are shared to one friend or a group of people in DM. It works by sending an invitation link via DM. Once accepted, a Blend feed is created.

So, this feed combines all the Reels that you and your friends would normally view individually, into a single entity that can be viewed together. Of course, the Blend algorithm will change based on what you and your friends send to each other.

This feature is a fun new way to get to know and connect with friends and spark conversations. Here’s how to use Blend:

• Open Instagram DMs
• Select chat with 1 friend or group
• Click the Blend icon in the top right corner
• Click the Invite option and wait for the invited friend to accept it
• Once accepted, Blend can be created.

3. Speeding up Instagram Reels

Instagram users must have watched long and sometimes boring Reels, and then wanted to speed it up like when watching videos on other platforms.

Finally, Instagram has made this feature available! So, now you can watch Reels, then click and hold on the left or right side of the screen to have the video play at 2x speed.

4. Scheduling DM

This new Instagram feature has been long awaited for those who use Instagram for business purposes. But this feature can also be used by individuals who need to send scheduled messages. How to schedule Instagram DMs is very easy, just follow these few steps:

• Type the message to be sent
• Click and hold the send button
• Set the date and time to send the message
• Click send and you’re done!

5. Translation Feature in DM

Instagram allows its users to connect with anyone from any country. However, sometimes it can be difficult to communicate in a different language. If you have to switch back and forth between Instagram and translation apps, it can be difficult.

Now, Instagram provides a special translation feature for DMs. So, now it doesn’t matter what language you speak, because the conversation can be translated directly in the DM! It’s very easy, just follow the few steps below:

•       Open Instagram DMs
•       Click and hold the message you want to translate
•       Select the ‘Translate’ option and the translation will instantly appear on the screen!

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Instagram remains a powerful platform for both individual users and businesses. It offers a mix of social connections, community building and development, and marketing opportunities.

Its powerful and trend-setting features build an engaging community. You can click the link below to download Instagram MOD APK for Android: