By 2025, Facebook is expected to have around 3.07 billion monthly active users. This number has been relatively stable in recent years, so it is evident that Facebook is still a mainstay for many users to network and do business. Moreover, the developers are also always updating with new features that are in line with the times!

Features and Highlights

Given the huge number of users around the world, networking on this app is very easy. For businesses too, its vast network of users is very beneficial. Facebook is especially powerful for advertising and community building. Want to know what are the features and advantages of Facebook? Here are some of them:

1. Meta AI

Meta AI is designed to improve user experience across all Meta platforms. Not only Facebook, but also Instagram, Messenger, and WhatsApp. Facebook users can simply type ‘meta ai’ in the chat box or click the blue circle in the search field. Then what does it do?

Similar to ChatGPT and Siri, Meta AI can answer questions such as where to find a particular restaurant, what ingredients to prepare to cook a particular dish, or what means of transportation to take when heading to a particular destination. Meta AI uses real-time insights, and utilizes search results from Google and Gemini, so the information is very reliable.

2. Facebook Full Screen Video Has Improved

There is a change in the video screen on Facebook. Although short-form videos are gaining popularity now, the experience of watching full-screen videos is still improved for the convenience of viewers. With this new video player, even short videos will automatically be displayed in full-screen mode.

Not only that, the video player also offers additional options that give users more control. One of them is a slider that allows users to jump to a more advanced or backward part of the video. Users can also click ‘pause’ to pause for a while.

3. Increased Privacy and Security

After facing significant criticism over its handling of user data and privacy, Meta has finally responded with the best possible solution. Meta has adopted a proactive approach to improving the privacy and security of its platform.

In 2022, it launched a Privacy Center that serves as a hub for managing and improving the privacy and security controls of the company and its users.

Indeed, hackers know no rest and continue to develop their technology. In May 2024, Meta launched Advanced Protection. This new security feature adopts stronger security protection by simplifying features such as two-factor authentication.

4. Facebook Ad Targeting

Especially for those who do business on Facebook, the Facebook Ad Targeting feature will be very helpful. Grow your audience on Facebook with organic marketing tactics. This feature also allows business owners to spend less on advertising. Moreover, the ads will be served to the right audience.

5. Meta Verification for Business

Meta just launched Meta Verification specifically for businesses to further increase consumer trust. It has been launched since 2024, the goal is that businesses that join here have clear quality and will not deceive the target audience and consumers on Facebook.

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Facebook will continue to be a relevant platform due to its large user base, strong advertising capabilities, and its role in connecting individuals and businesses. Get on with enjoying its features for networking and business, let’s download the latest version of Facebook MOD APK now.